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DeKoni Presentation

Petar Valchev from Filefly Studios complains about software and machinery—we sympathize! DeKoni submitted a brief wanting to change their website, requesting a maximally unconventional approach and sa

Petar Valchev from Filefly Studios. He complains about software and machinery. I sympathize!!! We know what you're talking about 🙂

DeKoni submitted a brief saying they wanted to change their website. On the one hand, they wanted to be noticed, with a maximally unconventional approach. They said 'We don't want to be found through Google, so you can do whatever you want'. But it wasn't quite what we imagined. A rhinoceros had to be present. It needed to be very human, very abnormal, to be maximally clean. On their business cards, the names are written in the handwriting of the employee themselves. We started thinking about how an advertising agency works. While sketching, we discovered that something was working.

A rhinoceros is sketched—watercolor. Everything is filmed. We went into Photoshop. We reviewed the collected images and decided, for example, this image will be our background. We kept only the dripping that would be layered over the images. We did this with almost all animations. In the end, it was time to go to Flash. Heh-heh, very goth animation presentation :))))))))

The portfolio needed to be updated. In one gallery, we needed to display the radio, TV advertisement, print advertisement, and so on. From this chaos that was happening, we had to organize the gallery and from then on show them. Ha-ha-ha!!!! But what a presentation :))))

Bravo! The presentation to the jury absolutely blew everyone away!

How long did it take you to actually make the website, after you made it here in 10 minutes?

Realistically speaking, if we say we argued for three or four months, then there was maybe about a month of work. One agency demands certain things from clients, but when it comes to their own, it becomes terrible

Was there any resistance?

From all the initial animation, only the rhinoceros remained.

Realistically, the gallery is made in such a way that they can change things. They can really update it.

Didn't it seem strange to you that they wanted a website that wouldn't be found in Google?

In this industry, I don't think anyone from Google can give them thousands of levs for advertising. Here they can't take 3000 levs. For 3000 levs they won't lift a finger :))))))

Braaavoooo!!!!!

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