I can tell you about the management of this website. We created a platform entirely managed by the client—in this case, the magazine. The site presents stories of different women who represent themselves and are interesting. We tested it across all kinds of platforms.
Initially, the idea was for the site to display the stories randomly, but the client wanted to be able to determine where these stories would be visualized themselves. The site managed to complement the print edition, giving the stories a different nuance.
What is the interest in the project?
Quite serious interest. It was supported by a serious offline campaign. It simply complemented the magazine in some way. We cut quite a few features, preferring to keep things simpler. The best thing is to look closely at this photo and listen to what they tell.
Is there any development?
No, the project is finished and these are the stories.
And whose idea are these dashes?
Well, we decided that from the editorial team.
We built the website in Flash so that it could address a specific story directly within the site itself.