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Corporate Blog of First Investment Bank

Maria Chalieva and Lyubomir Slavilov present the bank's blog. A bit emotional and excited, which is more than normal. Yes, it's good when a bank wants to familiarize its clients with how things work f

Maria Chalieva and Lyubomir Slavilov present the bank's blog. A bit emotional and excited, which is more than normal.

Yes, it's good when a bank wants to familiarize its clients with how things work from the inside. Wow! An informal style of presenting services? Sounds great. You might even want to go there yourself. Wow! Publications about internal events. Well, who doesn't know Militsa from 'Music Idol', but the fact that Fibank followed her participation is super!

Well, that's just extra – being able to communicate with the bank's managers. Bravo, Fibank! Do you even know their favorite drinks?! Was it a 'Mojito'? Well, who doesn't like white rum with soda and ginger.

375 days – 1758 comments... Yes, very impressive, very much so. If for a journalist it matters what they write, for a writer – how they write, then for a blogger it matters how many people read them.

Of course, the blog's readers will give opinions about online banking. If I were them, I would do it too.

Well, let's talk about the design. Yes, clearly it needs to be in harmony with the website. Free communication with the bank. Naturally, without that a bank blog wouldn't do its job. Oh, that's super! Instant audio connection! Bravo once again, Fibank!

Well, now, sharing info on the network is clear. 538 page loads? Average time on page 1.40 minutes? 206000 page views in the blog.

Why did you choose WordPress as your platform and when will virtual banking be available under Linux?

How many people are involved in maintaining the blog?

I handle it and one more colleague. In total we are two, three or four.

How much time does it take you daily.

It doesn't take us much. One, two or three posts daily. Responding to comments takes up a lot of our time. We need to contact colleagues in the bank and within 24 hours we manage to respond.