Maria Samareva from First Investment Bank was the first to present before the jury to defend the project with which Fibank participated in the competition.
The recognition of the non-functionality of the old website concept was impressive. Although Fibank has never had a weak website.
After the general project information, Fibank showed their website. Nice and convenient, although the blue suits this bank better. The ability to request a credit and debit card online is great. There is no doubt that when you have step-by-step instructions, you will find it much easier to manage the difficult task of creating a card.
Wow! 40% increase in traffic!!! That's quite a number! And over 1600 pages in just the Bulgarian version. Well, Fibank's customer feedback is proverbially excellent. No one thinking clearly can doubt that. Anyone who has had to use Fibank's services and has used their website or contacted the bank through the website or by phone knows that they do their job perfectly. That's probably why around 90% of users rated the website excellent, and especially the convenience of working with it.
Is online banking part of the project? The jury asked.
It turned out to be outside this project, but with borrowed design from the website. This created continuity in the design.
What was the first thing you immediately felt had changed? What felt heavy about the old website and has been changed?
I don't think anything felt heavy to us, but the first thing we noticed was the reaction of the customers. The customers' opinions and feedback were immediate. That's how we understood where we were heading.
Well, Fibank did a good job. Undoubtedly, the leaders in internet banking have 'returned to basics'.