Can we better defend the idea that offline business can be integrated online?
The success of a website consists of three things. Website maintenance. Website authority. The analogy shows that a person who cares for their offline business should do the same online.
I attended a presentation of the economic program of one of the parties. For example, they claimed that e-government is a solution to all administrative problems? Is this the case in relation to offline and online business?
I don't see a problem. Time and budget will need to be allocated for employees and their training. What they have been doing offline so far, they will do online. The difference is that it will be slightly more efficient. But effort will still need to be put in. There's nothing different about it. Online things don't happen automatically.
Everyone has encountered the Trade Register. At the end of 13 pages it tells you 'Sorry, but we only work with Internet Explorer and under Windows'. Can't the Web Association intervene in this?
I think something needs to be done.
Companies that are members of the Association, the Association itself offers some protection. But companies need to form a coalition for this. In my opinion, the question about the Trade Register is not...
Dimitar Ganev. Chairman of the Association. I have tried several times to communicate with state bodies on various issues. It's better to communicate on behalf of the Association, but the effect is the same. It's clear to all of us about the corruption scheme. Currently, we have engaged a working group to create a package of documents that should be followed by state institutions.
Elenko said that if we want to create a new website, we don't need a specialist. It's enough to use Facebook, Twitter, etc.
My idea was that for each audience there is a channel and the company can use the platforms for its purposes.
What data is available publicly and for free?
For now, nothing is public. Later I can give it to you.
Purely statistically, what does 'stalking a profile' mean?
Well, I browse through the profile and understand who they are, etc.
Is online time internet time or internet browsing?
Internet browsing.
Would you like to say what the effect of auxiliary channels has been on your business?
We haven't done specific measurements. We are now quite new to social media. We can say how successful the blog is, but for social media we will be able to say later how successful it is.
Yes, we had some measurable results. What we report for ourselves is overall positive.
We are the only bank in Bulgaria working in this direction, but I don't see efforts from our colleagues. If we had competition, we would have a corrective in our field to compare ourselves with.
When will the internet lose the trust of users?
Worldwide, social media are the only source for communications. They are the way to communicate with the market, with your audience. The campaign started about a week ago. Before it started, we had 1500 registrations just from social media. For us, this is the effectiveness of social media. In no way do we question whether it is effective or worth it. Firmly yes.
What can I do to be noticed? How exactly do I define a product that 30 other companies already have? To really be different.
For banks, measurability is very easy. I would make the product simpler. If you have a very comparable product, if it is simple, it will win. I would conduct constant tests, stepping into the customer's shoes until I succeed. It needs to be very simple and very correct in attitude.