Petya Raykovska from Dnevnik presented the website. The most important thing is the content. 100% original content from reporters and editors of the site. The team maintains both online and print editions.
The main changes to the website. Structure – a true online media outlet featuring all types of content – video, analysis, commentary. The new structure makes it convenient for users to navigate. Indeed, there's quite a bit on the site. The publication's editorial team controls everything entirely. Well, why wouldn't I control it? The editors decide what we see. Hmm... an interesting presentation. As if someone other than them could do it.
Readers see all materials. Interesting, what would it be like if they didn't see them? The articles are much more readable. They teach journalists how to write for the web. There's more white space around the articles and they're easier to read.
Forums were extremely important. Well, how else? Surely you work for them, for the readers! You can hide or vote on comments, and valuable comments are highlighted. Comments with very high negative ratings are hidden and eventually removed from the forum.
New advertising formats. Some very beautiful ones. I can't judge, but I'll take their word for it. Revenue comes from advertisers, who need to be satisfied. Eureka! How didn't we know this before?!
An advertising format that cannot be missed and naturally very expensive.
What does a very good CTR mean?
Over 3%. It depends on the campaign, on the positioning. Unfortunately we don't have the right to cite exact figures, but we achieve over 3%
I should probably tell you something else, but I'm very nervous. The sweetheart is truly excited.
Why did you choose these designers?
Yes, I forgot to mention them. That's terrible. No, what's terrible is that the sweetie presented it all in a very strange way.